Microsoft unveils new Lumia 535, their first branded Windows Phone

Microsoft finally unveiled their first non-Nokia branded Lumia device today, the 535, including a familiar look but with Microsoft logos everywhere.

At $140 USD (€110) it is clear the device is aimed at everyone, and it will be an upgrade from previous 5-series Lumia devices.

Microsoft’s latest has a 5-inch IPS display, a 1.2GHz quad-core Snapdragon 200, 8GB internal storage (expandable to 128GB with microSD), 1GB RAM and dual 5MP cameras. It also includes dual-SIM capabilities for European and Asian consumers who can take advantage.

The device runs on Windows 8.1, and as expected, Microsoft has bundled its suites including Office, Skype and OneNote.